Social Media Marketing

Social Media Marketing

Social Media Usage in India [2015-2018]

Have you been using Facebook,Instagram & Whatsapp etc? Then you will understand this easily :).Social Media Marketing is nothing but promoting something on social media like facebook,

There two ways to do social media marketing

  • Free Marketing
  • Paid Marketing

We can choose both (or) one type as per requirements.Lets learn more

WHAT IS SOCIAL MEDIA MARKETING?

Promoting (or) Marketing our products,services (or) business using social media as a resource is called as “Social Media Marketing”.

WHY SOCIAL MEDIA MARKETING?

Image Source: statista

Over 1 Billion users are using social media everyday.So why don’t we take it as advantage to market our business.In the past days people only use TV’s for entertainment but these days everyone has Smart phone and in that smartphone there is Facebook & Youtube for sure.So when we promote our products in social media like facebook and youtube, it surely reach most people & we can even get perfect report automatically. Isn’t it Amazing?

WHAT ARE THE MAJOR PLATFORMS?

There are some major platforms which would comes under social media marketing

  • FACEBOOK
  • INSTAGRAM
  • TWITTER
  • WHATSAPP(BUSINESS APP)
  • YOUTUBE
  • PINTEREST
  • SNAPCHAT
  • LINKEDIN

These are the major platforms having marketing options.We can select anything from above platforms to start marketing.

PROCESS OF SOCIAL MEDIA MARKETING:

To start Social Media Marketing we have to prepare a perfect plan first.Follow me i will show you how to start step by step

Step1: First Create Social Media Profiles for your business.We cannot marketing in all the platforms at a time.Select 3 (or) 4 Maximum, Lets take Facebook,Instagram & Twitter.

Step2: In this case we have chosen Facebook,Instagram & Twitter.First create Facebook Business Profile,If you don’t know how to do this Click Here.Like wise create business profiles for Instagram & Twitter.

Step3: After accounts creation we can start marketing in two ways, one is free marketing i.e we don’t have to pay any amount.Another way is paid marketing i.e we have to pay some amount.Each have its own advantages & disadvantages.

Difference between Free marketing & Paid marketing

Free Marketing:
Advantages:

  • We don’t have spend money, Its free.
  • It will give long term audiences & organic reach.
  • Spent time is very less. (10 mins is more than enough per day)
Disadvantages:
  • It will take so much time to reach customers.
  • We have to do work everyday without miss.
  • We cannot get exact results & reports.

Paid Marketing:
Advantages:

  • We can get instant (Immediate) Results.
  • Fast reach to customers & more effective
  • We can target audience based on their Age,Gender & Interests.
  • Customers data can be saved for future plans.
Disadvantages:
  • We have to spend money
  • It is only helpful for specific times only.

Step4: After we choose the marketing way (Free/Paid), We have to the run the ads as per our requirements.

Step5: Finally we have to report the results to our clients, But review it before submitting & We are successfully runs the Social Media Ads 🙂

This article is just a brief layout of social media marketing for more details & breif information click here